This Instagram contest is giving me ulcers.
Only slightly joking here. First there’s just the organization. At the moment we’re almost fully booked through APRIL. Crazy, right? As of today we have 43 women in the cue to try and win a chance to be in the online film. It’s a full time gig just organizing the contest. And I already have a full time gig.
But for me the bigger problem is the contest itself. January ran along nice and smoothly. We had one clear winner each week and then did a second chance contest where the top runners up could vie for a spot. Then I sent it to the judges. As it turned out, as the judges were tallying their votes, the contestant would would become the second place winner won a pin up contest at the Grand Nationals with Mitzi and Co. Photography – and I offered a prize of a spot in the film to the winner. So everything was good. Miss Ruby Rotten won the Instagram contest, but K Von Spun would also get a slot in the film.
Not so clear-cut this second time around.
First let’s start with the weekly vote. In two of the weeks we had gals so close together in the popular vote (like one vote off or a dead heat) that I made a call – two of them would go forward. So we ended up with 7 finalists instead of 5. FOR THE SHORTEST MONTH OF THE YEAR.
And then the vote itself. Our eventual winner, Kitty Mansfield, was so moved by the story of one of the other contestants that she donated all her viewer votes to her. We had a second clump of finalists right behind her, who were basically tied for second. Including what would be our first two European pin ups. One of the models clearly won the popular vote, while another the judges thought had the overwhelming best reason to be in the project. A third was right behind in both categories.
So I’m making an executive decision. Kitty Mansfield won the contest – and as the winner is going to get a special this-month-only perk – a role in a music video we’re shooting later this year.
Here’s my disclaimer: I won’t do this every month. And I’ve got to figure out a way to harden myself to these stories.
And I’ve got to say a abhor that “everyone gets a gold star for trying” mentality that seems to infect things. Sometimes things work out for you and sometimes they don’t. This isn’t one of those cases. These are four women who the judges, the audience and me (to a lesser degree) feel should be represented in the film.
But the fact of the matter is that I really come to like the women who I’m virtually meeting through Instagram, Twitter and Facebook. I’ve said this before – I’ve gotten WAY to close to this project for a supposed “impartial” academic. But I admire their drive, their devotion to the craft, their sisterhood even to people they don’t know personally, and their personal explanations for how pin up has made them into someone more powerful.
So yeah, shortest month, four “winners.” So sue me. It’s my party.
Speaking of which…