I know we’ve been pushing like crazy to get you to back the film on Kickstarter. But this week I made the difficult decision to cancel the campaign, with a plan to relaunch in Fall.
I’m trying to figure out what went wrong – blog post to come on that issue. But in some ways it seems to be a lot about timing. I was hoping to know from at least one film festival of acceptance during the campaign. That would have given it a (natural) boost and a sense of urgency. My last campaign had that – help bring an 80-something veteran to the USS Missouri – which allowed backers to feel as if they “needed” to do something even without festival submission.
Lesson one: a sense of “we must do this now” is crucial.
But summer may also be a part of the issue. Vacations. Holidays. Summer brain. It may be tough to compete with that.
So why did we cancel with a plan to relaunch? We had a lot of backers – well over a hundred, many of who were backing at low, affordable amounts ($25 or less). But I needed 1,500 backers at $10 to make my goal. I may be able to better reach people during the fall when family vacations and whatnot are less competitive. I’m thinking that sweet spot between back to school and holiday shopping – in other words September or early October.
But I’m also hoping by then that I’ll have answers from one of the dozen or so festivals I’ve submitted the film to. Again, a reason: help make sure Pin Up! The Movie makes its theatrical debut. The added benefit of this is that media are more likely to do a story about the project when there’s a potential screening in sight. And while the story wouldn’t necessarily be about the campaign, it could tie to the campaign and offer promotion for it.
It’s a hard decision. But rather than have a failed Kickstarter, I think it’s best for the project to learn from our mistakes and try again.
Learning from mistakes.