In the last 36 hours or so, the Facebook page fan base mushroomed from 800-ish likes to 2400 and counting. That’s a good thing. It demonstrates the value of the project and the fan interest in it. And it wouldn’t have happened had Delicious Dolls magazine not shared a link to the page on their own site. There have been a couple of other “angels” who have helped to spread the word about this film/interactive documentary. Risqué Pinups shared us at one point, and Art of the Pinup Girl similarly did a shout out for the project.
Our other film, Homefront Heroines: The WAVES of World War II, has been lingering around 1400 likes on Facebook for awhile now. Just to put that all in perspective – over at Pin Up! The Movie we got more than 1,500 likes in 24 hours.
The professor in me (yes, that’s what I do in my “real” job) is wondering what sort of insights one can take from all of this. Of course, it’s far to early to really make any insights at all. But that’s not going to prevent me from drawing some very preliminary lessons learned:
- Friends are very nice things to have. Even friends who you don’t know.
- At least in the pin up world, it’s important to have a conversation with your audience – like and like back. The models, photographers and the like are trying to develop their audience as well. So it helps to chat with everyone.
- Sharing on other people’s pages – and sharing from other people’s pages – are both very very important things to do.
At the moment this is all very small scale, especially when compared to other pages with tens of thousands or hundreds of thousands of likes. And for some reason our Twitter feed isn’t gaining the same amount of traction (don’t even get me started on Instagram, which I know needs to be better integrated into all of this). There has to be a way to make those platforms work better and better engage people who are the film’s audience.
And even with all of this good news, worry still surfaces…
What will I do when this gets too big for me to handle by myself? How can I make sure to keep responding to people and keep the engagement/talking back to the audience high with my staff of two? What happens when it’s too big for me to talk back to the people who like/comment/share/post?
Yes, of course that’s a good problem to have. And in the meantime, I’ll keep obsessively checking that growing “like” number.